At Artist First, our aim is to support the artists (bands) we work with and help them sell more merch and music online.

We are a small business based in Melbourne, and we specialise in selling band merchandise online to consumers in Australia & New Zealand.

We are 100% independent and Australian owned. Artist First was started by Dave Jiannis & Carolyn Worsley, two passionate music fans, who also love merch, and have worked in and around music for over 20 years.

Info for Bands:

Here's a bit about what we can do for you.

Webstore - We can quickly and easily set up a dedicated online store for all kinds of items. We can brand the webstore with your logo, images and link it to your existing website and social media pages, so your fans can discover it easily. We also link in with Spotify, so fans can discover your merch while streaming your music.

Product - We can sell your existing merch, or we can assist with printing and designing new merch if needed. We provide a warehouse for your product and can help with tour or event logistics if required. Pre-order bundles and limited edition merch are our specialty. Our webstores are ARIA accredited and music sales count towards the Australian Charts.

Marketing - We can help you get the word out about your merch. Whether it's using social media, email newsletters, digital marketing, or event marketing, we are here to help.

Fulfilment - We will pick and pack your orders and let your customers know when shipped. We will handle any customer queries and ensure smooth and timely delivery of orders.

Data - We can send you reports on top selling items, designs, sizes, and sales by state, to help you give your fans what they want. 

For more info on starting a band webstore with us - get in touch here.

Info for Fans:

We want to bring you all kinds of rad merch and music!

We strive to provide a great online experience and excellent customer service.

Want to know more about us before you order? Check out our facebook page for customer reviews, news and special offers. We're also on twitter and instagram too.

Find an issue on our website? Let us know here so we can fix it ASAP.

Need to make a return or exchange? Find out how here.

For size charts and shipping information, hit up our FAQ page.

Sustainable Packaging

From 2019, all orders are shipped in compostable, biodegradable bags, like these ones from The Better Packaging Co. Instead of plastic padded bags (for CDs and DVDs) we use brown paper padded bags. If we use any bubble wrap for your order, it's biodegradable from the legends over at Biogone.

Carbon Neutral Freight Partners

For shipping to customers we offer Australia Post and Sendle, who are both 100% carbon neutral. We use Transdirect couriers for bulk t-shirt shipments, and they are also carbon neutral... go team!


Artist First respectfully acknowledges the Traditional Owners of the land on which we operate our business, the Wurundjeri people, and we pay respect to their Elders, past and present.